David Cummings on Startups

Let’s assume you’ve been working on a new cloud-based application for several months, have a few friendly customers, feel like product/market fit is getting close, and think it’s time to start creating the customer acquisition machine. You’ve read online about SEO, SEM, cold calling, trade shows, etc. Where do you begin? The best way to build a marketing plan is through a combination of top-down and bottom-up planning, just like with a bottom-up sales forecast, but in this case you don’t have enough data yet.

Here are seven ideas to start a customer acquisition machine:

  • Write two blog posts per week
  • Guest write an article or blog for another site two times per month
  • Send 1-2 solid tweets per day
  • Participate in two or more LinkedIn Groups each week
  • Cold call 50 potential prospects per week
  • Spend $100/week on Google AdWords
  • Talk with at least two beta customers per…

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