David Cummings on Startups

One leadership lesson that took me entirely too long to learn was that different communications require different mediums. The idea is that communication mediums like face-to-face, video chat, phone, and email make it easy to share words but the context and nuance varies wildly. As an example, if people are upset or any sort of miscommunication is going on, face-to-face is significantly better than email or text message.

Let’s look at some of the different mediums and communication circumstances:

  • Face-to-face – Best for anything emotional (good or bad), alignment-oriented, or difficult
  • Video chat – Not as good as face-to-face but still auditory and visual, especially for staying connected to someone in a different physical location
  • Phone – For exchange and dialogue on a complicated subject as well as times when emotion and relationship are an important part of the equation
  • Email – Simple, fast, and effective for basic information exchange…

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